To each wood its quality
Choose a word and discover each wood’s feature
SIMPLICITY
COURAGE
WISDOM
ELEGANCE
HUMILITY
Fir
Pseudotsuga menziesii
Fir is a great friend, one of those loyal friends you can ask everything. He will always reply with honesty and, in its simplicity, it is essential.
Natural features: fir is a rather resistant wood and versatile in its use, though it is not advisable to varnish it as it has several knots on its surface.
Its veining is light in colour and its texture regular.
As in pine wood, its growth rings are clearly visible.
Perfect for furniture and interior finishes.
Pino
Pinus
Pine is the girl next door, incredibly sweet. As quiet as warm cuddles, as reassuring as a tight hug. Like a hot, calming herbal tea, it welcomes you to a mountain lodge at the most wonderful peak.
Natural features: there are many different varieties of Pine, from black pine to Scots pine. The local variety is generally reddish in colour and is rather knobby.
Thanks to its good resistance, it is suitable for most uses, and it’s perfect for both window fixtures and exterior finishing. Like cedar and cypress, pine has a less intense though distinct smell, which makes it even more pleasing.
Fir
Pseudotsuga menziesii
Fir is a great friend, one of those loyal friends you can ask everything. He will always reply with honesty and, in its simplicity, it is essential.
Natural features: fir is a rather resistant wood and versatile in its use, though it is not advisable to varnish it as it has several knots on its surface.
Its veining is light in colour and its texture regular.
As in pine wood, its growth rings are clearly visible.
Perfect for furniture and interior finishes.
Pino
Pinus
Pine is the girl next door, incredibly sweet. As quiet as warm cuddles, as reassuring as a tight hug. Like a hot, calming herbal tea, it welcomes you to a mountain lodge at the most wonderful peak.
Natural features: there are many different varieties of Pine, from black pine to Scots pine. The local variety is generally reddish in colour and is rather knobby.
Thanks to its good resistance, it is suitable for most uses, and it’s perfect for both window fixtures and exterior finishing. Like cedar and cypress, pine has a less intense though distinct smell, which makes it even more pleasing.
no.
What is the colour of your wood essence?
Cedar
Cedrus
Cedar is a sea captain that smells like a sea breeze and distant shores.
It has a very distinctive, intense, sharp smell that you will forever hope to come across again.
Natural features: the texture of cedar is wide, and its fibres intertwined. Its colour goes from pinkish white
to the reddish yellow of its heartwood.
It naturally sharp smell makes it ideal to build wardrobes and cabinets, as it has
anti-mite properties.
Cypress
Cypress
Cypress is an elegant man, so classy that he can afford to wear a bowler hat. He gently lifts it to greet the passers-by, but he steadily follows its path. Maybe it’s the old-fashioned hat or the smell of amber, but if you manage to catch a glimpse of it, you’ll see that he’s bearing the weight of stories that are thousands of years old. An intense smell that will draw you closer, until you fall i love with it.
Natural features: its texture is thin and irregular, as it is fibrous and knobby.
Very often chosen for its scent and its durability, which make it ideal for exterior furniture as well.
Larch
Larix decidua
Mr Conifer looks you in the eyes with the confidence of someone who knows to always be right. For this reason it joined the Russian Countryside, sure to come back one day. Water and cold resistant, not willing to listen to reason – if not its own.
Natural features: very distinct reddish colour; rich in resin, it is a rather resistant wood so it is suitable for exterior furniture too. However, it is not a versatile wood, in that it is great in hardness and that limits its applications.
Cedar
Cedrus
Cedar is a sea captain that smells like a sea breeze and distant shores.
It has a very distinctive, intense, sharp smell that you will forever hope to come across again.
Natural features: the texture of cedar is wide, and its fibres intertwined. Its colour goes from pinkish white
to the reddish yellow of its heartwood.
It naturally sharp smell makes it ideal to build wardrobes and cabinets, as it has
anti-mite properties.
Cypress
Cypress
Cypress is an elegant man, so classy that he can afford to wear a bowler hat. He gently lifts it to greet the passers-by, but he steadily follows its path. Maybe it’s the old-fashioned hat or the smell of amber, but if you manage to catch a glimpse of it, you’ll see that he’s bearing the weight of stories that are thousands of years old. An intense smell that will draw you closer, until you fall i love with it.
Natural features: its texture is wide and regular, despite its great number of knots.
The tannin makes it a distinctive dark yellow wood in colour, exceptional in output once finished. Very resistant, perfect for both interior and exterior furniture.
Larch
Larix decidua
Mr Conifer looks you in the eyes with the confidence of someone who knows to always be right. For this reason it joined the Russian Countryside, sure to come back one day. Water and cold resistant, not willing to listen to reason – if not its own.
Natural features: very distinct reddish colour; rich in resin, it is a rather resistant wood so it is suitable for exterior furniture too. it is not a versatile wood, in that it is great in hardness and that limits its applications.
What is the colour of your wood essence?
Chestnut
Castanea sativa
Chestnut is a farmer, but not an ordinary one. Strong and determined, it lives on the mountains at the edge of the wood: it takes care of it and farms the land without altering its nature.
Before a glass of wine it tells stories that never happened… or did they?
Natural features: its texture is wide and regular, despite its great number of knots. The tannin makes it a distinctive dark yellow wood in colour, exceptional in output once finished.
Very resistant, perfect for both interior and exterior furniture.
Elm
Ulmus procera
It’s the grandad who takes your hand and takes you with him so you learn new things.
When he stops by and tells you stories, only asking to be listened, in his eyes you can catch sight of the kid he once was, his eternal youth.
Natural features: wide texture, really flexible.
Generally used for the inside parts of furniture and veneer.
Ash
Larix decidua
Ash is a tireless workaholic.
Cold and impeccable, leaves nothing to chance and accomplishes even the toughest challenges.
It could be the protagonist of a spy movie: the problem solver in every situation.
Natural features: medium-width texture, regular and straight with well-visible growth rings. Thanks to its naturally pale colour, it is particularly suitable for painting and varnishing. Its main feature is its firmness and at the same time a high flexibility, which makes it the ideal wood for several uses.
Oak
Quercus petraea
Its duplicity is completeness: it is both man and woman.
It is Prince, refined and reliable, but its beauty and elegance are those of a Lady.
Natural features: wide and irregular veinings, oak is a robust and resistant wood, ideal for both interior and exterior furniture. its colour is creamy yellow but will easily darken thanks to its high level of tannins.
Oak
Quercus robur
Stroke from the past
Leap in time
Natural features: in its multiple varieties, oak is an extremely resistant wood. The colour is yellow, but it can easily darken thanks to the presence of tannins.
Chestnut
Castanea sativa
Chestnut is a farmer, but not an ordinary one. Strong and determined, it lives on the mountains at the edge of the wood: it takes care of it and farms the land without altering its nature.
Before a glass of wine it tells stories that never happened… or did they?
Natural features: its texture is wide and regular, despite its great number of knots. The tannin makes it a distinctive dark yellow wood in colour, exceptional in output once finished.
Very resistant, perfect for both interior and exterior furniture.
Elm
Ulmus procera
It’s the grandad who takes your hand and takes you with him so you learn new things.
When he stops by and tells you stories, only asking to be listened, in his eyes you can catch sight of the kid he once was, his eternal youth.
Natural features: wide texture, really flexible.
Generally used for the inside parts of furniture and veneer.
Ash
Larix decidua
Ash is a tireless workaholic.
Cold and impeccable, leaves nothing to chance and accomplishes even the toughest challenges.
It could be the protagonist of a spy movie: the problem solver in every situation.
Natural features: medium-width texture, regular and straight with well-visible growth rings. Thanks to its naturally pale colour, it is particularly suitable for painting and varnishing. Its main feature is its firmness and at the same time a high flexibility, which makes it the ideal wood for several uses.
Oak
Quercus petraea
Durmast is dual but never cheats, it is always genuine.
Its duplicity is completeness: it is both man and woman.
It is Prince, refined and reliable, but its beauty and elegance are those of a Lady.
Natural features: wide and irregular veinings, oak is a robust and resistant wood, ideal for both interior and exterior furniture. its colour is creamy yellow but will easily darken thanks to its high level of tannins.
Oak
Quercus robur
Ancient scent
Stroke from the past
Leap in time
Natural features: in its multiple varieties, oak is an extremely resistant wood. The colour is yellow, but it can easily darken thanks to the presence of tannins.
What is the colour of your wood essence?
Walnut
Juglans
Wealthy and powerful, bold with its bursts of flames…pretty damn intriguing.
An old-time adventurer: a serious-looking survivor, as its greatest intelligence is to change while remaining the same.
Natural features: narrow texture, visible root nodes and distinct colour, usually dark, and rather flexible. Especially fine in its local varieties, it is particularly suitable for the making of furniture that looks elegant and sophisticated.
Cherry
Prunus avium
Cherry is a noble wood.
If left unpainted, it has the colour of pinkish honey, with distinctive blueish-greenish hues.
Cherry is an elegant lady who seems to say “Look but don’t touch”
Natural features: he peculiarity of cherry lies in its flaming patterns, which change during time while turning the wood color into a pleasant pinkish nuance; it is flexible but sturdy at the same time.
Ideal for pieces of furniture and interior design.
Iroko
Chlorophora Excelsa
Iroko is an African deity.
Divine in beauty and strength.
You have to respect divinities for what they are.
As much as we can venerate it, it only really bends to will if it wants to.
Natural features: it has narrow and straight veining, and it can show little imperfections that are distinctive of this wood and are caused by calcareous sediments in the fiber. iron is exceptionally resistant both in flexibility and in durability. It is commonly used for fine furniture, watercraft, wood flooring, and exterior furniture.
Teak
Tectona grandis
….and there you find it, in an evening dress
dancing
in the middle of the sea.
Natural features: Teak has well-visible growth rings and a glossy, smooth fiber. It is sturdy but flexible. It has a very distinctive colour, that is best left alone so as to enhance its natural veining
Its exceptional resistance to impact, water and parasites makes it irreplaceable when building exterior furniture or watercraft.
Mahogany
Quercus robur
whether a lipstick suits her.
And she… can always pull it off.
Mahogany is a fierce, charming and confident woman, never ordinary.
Seemingly young and inexperienced, under the makeup all the wounds and wisdom lie, those of someone who has already lived many a life.
Natural features: by using the term Mahogany we actually refer to many different species from Africa and America.
A feature shared among all its varieties is the colour: purple, red, dark brown. The irregular fiber often shows an intertwined texture with visible growth rings.
Popular for its prestige, it has great resistance and it has always been used in cabinet-making for fine furniture, window fixtures and decorations.
Walnut
Juglans
Wealthy and powerful, bold with its bursts of flames…pretty damn intriguing.
An old-time adventurer: a serious-looking survivor, as its greatest intelligence is to change while remaining the same.
Natural features: narrow texture, visible root nodes and distinct colour, usually dark, and rather flexible. Especially fine in its local varieties, it is particularly suitable for the making of furniture that looks elegant and sophisticated.
Cherry
Prunus avium
Cherry is a noble wood.
If left unpainted, it has the colour of pinkish honey, with distinctive blueish-greenish hues.
Cherry is an elegant lady who seems to say “Look but don’t touch”
Natural features: he peculiarity of cherry lies in its flaming patterns, which change during time while turning the wood color into a pleasant pinkish nuance; it is flexible but sturdy at the same time.
Ideal for pieces of furniture and interior design.
Iroko
Chlorophora Excelsa
Iroko is an African deity.
Divine in beauty and strength.
You have to respect divinities for what they are.
As much as we can venerate it, it only really bends to will if it wants to.
Natural features: it has narrow and straight veining, and it can show little imperfections that are distinctive of this wood and are caused by calcareous sediments in the fiber. iron is exceptionally resistant both in flexibility and in durability. It is commonly used for fine furniture, watercraft, wood flooring, and exterior furniture.
Teak
Tectona grandis
….and there you find it, in an evening dress
dancing
in the middle of the sea.
Natural features: Teak has well-visible growth rings and a glossy, smooth fiber. It is sturdy but flexible. It has a very distinctive colour, that is best left alone so as to enhance its natural veining
Its exceptional resistance to impact, water and parasites makes it irreplaceable when building exterior furniture or watercraft.
Mahogany
Quercus robur
It is a woman’s look that decides
whether a lipstick suits her.
And she… can always pull it off.
Mahogany is a fierce, charming and confident woman, never ordinary.
Seemingly young and inexperienced, under the makeup all the wounds and wisdom lie, those of someone who has already lived many a life.
Natural features: by using the term Mahogany we actually refer to many different species from Africa and America.
A feature shared among all its varieties is the colour: purple, red, dark brown. The irregular fiber often shows an intertwined texture with visible growth rings.
Popular for its prestige, it has great resistance and it has always been used in cabinet-making for fine furniture, window fixtures and decorations.
What is the colour of your wood essence?
Poplar
Populus
Poplar is a rice wheeler.
Every morning of every harvest day, at dawn, you can see it between spikes and water leaning over, wearing the distinctive rice-wheeler straw hat.
It looks like an ordinary human being, but humility and perseverance make it someone who matters, irreplaceable in its role.
Natural features: poplar, thanks to its soft fiber, is easily workable and it is ideal for chipboard and veneering.
Toulipier
Liriodendron tulipifera
Toulipier is a cheat: it pretends to be better, but just because it doesn’t appreciate itself.
It is actually wonderful in its simplicity, if left unchanged.
Natural features: a fibrous wood with medium-width texture, its core is white and it has nuances that go from yellow to greenish.
Its versatility makes it appropriate for many applications.
Beech
Fagus sylvatica
Beech is a chef and its place is the kitchen.
Just like the sense of taste, its language is universal.
It knows where it comes from and never forgets about it, but it is perfectly at ease travelling around the world. When it reaches a new place the first thing it does is eat in a typical restaurant, the second thing is cooking for its host.
Natural features: it has regular texture and pale colour, which make it suitable for painting and varnishing. It is a really hard wood that is perfect for the making of both pieces of furniture and objects: for this reason, you can easily find it in the kitchen drawers.
Poplar
Populus
Poplar is a rice wheeler.
Every morning of every harvest day, at dawn, you can see it between spikes and water leaning over, wearing the distinctive rice-wheeler straw hat.
It looks like an ordinary human being, but humility and perseverance make it someone who matters, irreplaceable in its role.
Natural features: poplar, thanks to its soft fiber, is easily workable and it is ideal for chipboard and veneering.
Toulipier
Liriodendron tulipifera
Toulipier is a cheat: it pretends to be better, but just because it doesn’t appreciate itself.
It is actually wonderful in its simplicity, if left unchanged.
Natural features: a fibrous wood with medium-width texture, its core is white and it has nuances that go from yellow to greenish.
Its versatility makes it appropriate for many applications.
Beech
Fagus sylvatica
Beech is a chef and its place is the kitchen.
Just like the sense of taste, its language is universal.
It knows where it comes from and never forgets about it, but it is perfectly at ease travelling around the world. When it reaches a new place the first thing it does is eat in a typical restaurant, the second thing is cooking for its host.
Natural features: it has regular texture and pale colour, which make it suitable for painting and varnishing. It is a really hard wood that is perfect for the making of both pieces of furniture and objects: for this reason, you can easily find it in the kitchen drawers.